Written by the Webtacsolution team, Sri Ganganagar.
Ask five companies what is included in their social media marketing services packages, and you will receive five different answers. Some offer everything in one price, while others offer separate pricing for advertising, design, and reports. Here’s what actually goes into these packages, what’s usually left out, and how our own social media marketing services are structured.
Why “Packages” Vary So Much Between Agencies
There isn’t an industry standard when it comes to pricing social media services. “Basic Package” in one agency is “Premium Package” in another. Some agencies price based on the number of posts, others based on number of platforms and even others based on outcomes.
Compare apples to apples before you compare prices.
What a Typical Social Media Marketing Package Includes
Content creation and posting frequency
Typically, packages come with a predetermined number of weekly posts, typically 3-5 posts for small firms but greater for large brands. Some agencies will even have their services including Stories or Reels posted separately.
Platform management
Instagram and Facebook are standard options, but LinkedIn, X, and Pinterest usually have to be paid extra, because each platform requires its own content format and scheduling.
Paid ad management
This comes in addition to the main plan itself. You should be able to see “ad management fee” listed on its own line. This is where most people get confused.
Analytics and monthly reporting
Basic inclusion in most packages, but the scope can vary greatly – some agencies send an overview of their performance in one page, others provide access to a real dashboard.
Community management
Responding to comments and direct messages. It is usually a basic part of the service, but agencies can charge for faster reactions or night shifts.
Basic vs. Standard vs. Premium – What Actually Changes
| Basic | Standard | Premium | |
| Platforms covered | 1-2 | 2-3 | 3+ |
| Posts per month | 8-12 | 12-20 | 20+ |
| Ad management | Not included | Included | Included |
| Custom graphics | Templates only | Some custom design | Fully custom |
| Reporting | Monthly summary | Monthly + insights | Live dashboard access |
| Community management | Business hours only | Extended hours | 24/7 |
Use this as a checklist against whatever an agency quotes you – not every “premium” package actually hits every row.
What’s Often Left Out of “All-Inclusive” Packages
Paid ad spend
Management fees and budgets for advertisement expenses are not the same. When an agency manages your ads at ₹15,000 per month, your ads aren’t costing you ₹15,000 because the budget is something different.
Custom graphic design or video production
Photography, studio shoots, professional videography, models, locations, and advanced video production may require additional charges.
Influencer partnerships
Not included in a normal package almost every single time – the price is usually calculated separately due to fluctuation in rates charged by influencers
How to Evaluate a Social Media Marketing Agency Services Package
Think about these issues before you sign on the dotted line:
- Is the advertising budget part of the cost, or is it an extra?
- What’s the precise number of posts per network each month?
- Whose content is it – yours or theirs?
- What happens when you decide to cancel the contract?
- Do they have client references, or only a portfolio?
If the agency can answer these 5, that’s a good start.
Social Media Marketing Services India – What’s Typical
In case of social media marketing service in India, the difference in prices may be high due to the different cities where the agency is located and different sizes of the agencies, but the small agencies and individual contractors are cheaper than bigger metro-based agencies – and low price does not always equal low quality, especially when it comes to small and medium enterprises.
The most important thing here is that the agency must understand your local market and customers, and not just social media itself.
Frequently Asked Questions
What is covered in a basic social media marketing package?
Typically, it would include 1-2 platforms, 8-12 posts per month and monthly reports – ad management and custom design are additional.
Is ad spend included in the cost of the package?
Rarely. The management fee (that you pay to an agency) and the ad spend (that you pay to a platform for placing your ads) are separate costs.
How should I compare the packages offered by various agencies?
Compare the actual deliverables that would be included (the number of platforms used, posts per month, ad management, reporting depth) and not just their prices.
Does low cost mean low quality?
Not always. Price is more indicative of the size of the agency than anything else. Don’t make up your mind based solely on the price.
Want a package built around what your business actually needs, instead of a generic tier?
Get in touch with our team or Visit Us Here
